Online scuba-diving store Deep Blue Dive is now powered by Hyperia Commerce. This is the third generation of Deep Blue Dive’s online shop which, thanks to Hyperia, now lets Deep Blue rapidly make changes to product information and pricing through the web-based store manager, as well as promote increased cross-selling and up-selling through the similar products, related products and offer of the week facilities. Deep Blue also expects to further expand its international sales with the addition of built-in currency conversion that displays prices in dollars and euros, as well as real-time calculation of shipping costs to any worldwide destination.